2017 has seen a 360% rise in people choosing to go vegan[1], and cruelty free is more in vogue than ever. However, many people are now also looking beyond just what they put on their plates, and many non-vegans are also looking for ways that they can make eco-conscious choices without committing to a full lifestyle change.

This is partly why the cruelty free and vegan beauty market has become increasingly popular over recent years – with more brands joining the fold than ever, and more people than ever buying their products. 

Going vegan doesn’t have to mean you compromise on quality, and there are several great reasons why you should consider turning your makeup bag green. We’ve teamed up with EcoTools, a high quality, eco-friendly make-up brand, to show you the eight, great reasons why you should consider using eco-friendly make-up tools. -

Eco-friendly make up brushes are not only a great option for making you look beautiful on the outside, but you’ll also feel great on the inside knowing that you’re helping the environment - one perfectly sculpted cheekbone at a time!

[1] Research by Ipsos MORI for Vegan Society and Vegan Life Magazine, 2016