Trends are like the weather: they change every season. And since the sneakers became fashionable, they do not deviate from the rule. Never really 'has-been' thanks to the timeless Converses, true allies of the fashionistas of the whole world since the Stan Smith of Adidas have become 100% fashion, the sneakers are what it is of more comfortable in regards to trendy shoes !
Models to shopper from the beginning
And that, the brands have understood. If Adidas hit hard with the return of Stan Smith, Superstar and other Gazelles, Nike, Reebook and Puma did not miss the check mark. While Nike squatted the market with the Huarache and Puma signed a nice operation in collaboration with Rihanna, the models 'vintage' also took advantage of a second wind. The proof with the return of the New Balance and Reebook Classic that we had more than to stand out of his closet and to make shine. And soon even the brands the less spotwear also proposed models with sporting looks. In short, the basketball succeeded its conquest of the planet fashion. But to avoid that the fashion effect does not tumble, it was necessary to renew itself ...
Here are the stars shoes of the autumn!
Fenty Puma by Rihanna
At the end of 2014, Rihanna signed a contract with the Puma brand. The Creepers and Trainers from the collab are a real commercial success. And Puma has the idea of turning the collab into a real brand: the FENTYXPUMA clothing collection, whose first fashion show at the Fashion Week in September 2016, was born. On August 31, the fall-winter 2017/2018 version of the Creepers will be marketed. We bet that this model with thick sole, available in 2 colors (black and camel) will also be a success!
Adidas Originals X Pharrell Williams
Between the singer "happy" and Adidas Originals, the love story continues. In January 2014, Pharrell Williams teamed up for the first time with the German firm and signed a collection of 50 colorful pairs of the emblematic Superstar . For the beginning of 2017, the artist looked at another model: tennis HU. This model does not tell you anything? It is because it is primarily a basket designed for sports, and more specifically tennis with its breathable mesh upper and integrated slippers, it is ideal to ensure on the courts. since August 10 she should also conquer the heart of fashionistas!
Its price: from 99,95 € to 129,95 €
Nike X Swarowski: the brilliant collab
The Nike brand has preferred to bet on a cult model : the Air Max 97 was invented. To celebrate the 20th anniversary of the model, Nike teamed up with Swarovski. Result? A model adorned with rhinestones and glitter. And not a little. In all each pair is decorated with 50 000 rhinestones. Inevitably, this has a cost. Available in black or silver, the basketball will be on sale as of September 9, 2017.
Not tempted by hyper trend models? You can create a unique model by customizing your favorite shoes!