Long reserved for the locker room , basketball is now a fashion accessory in its own right . Seen at the feet of the people and on the fashion shows in spring-summer 2014 (embroidered version of flowers at Dior or decorated with lace at Chanel), the sport shoe brings a touch of relaxation and nonchalance to sober and chic looks . How to explain such a craze for a shoe abandoned by many of us in the bottom of a closet and which yet deserve a real place between our shoes and our low boots? Explanations and advice of the trendy Alexandra Jubé , the prospective agency NellyRodi .
The "in" turn of the basket
After the Bekket by Isabel Marant and the return to the fashion of running in 2013 (Nike Air Max or Vans), the sneakers really left the dressing rooms of the sports halls to join the line of "it shoes" .
And the sneakers of today have nothing to do with those of our childhood ... especially in terms of price! Declined and reinvented by the creators, the price of the sneakers keeps climbing, for sometimes the 200 € . For Alexandra Jubé the fashion phenomenon is there: "transforming popular products into desirable luxury products and ultra trends". Temple of ballerina and spikes for star dancer Repetto embarked on the sneakers "inspired by the heritage" house.
The basketball is even sewing: Karl Lagarfeld made it one of the flagship piece of his parade Chanel and the shoemaker Massaro made it back to his catalog (for the modest sum of 3000 €!)
What sneakers wear?
After the trend of ultra colorful running inspired by sports culture, the small basic white sneakers are also very fashionable . "We think of the Adidas Stan Smith and the No Name sneakers with slightly compensated soles, very fashionable in the 90s," she explains. Also worth noting is the return of Nike's 100% white Nike air max 100 icons .
A chic and minimalist color that suits the feet of the women of all generations . "The white version of the basketball compliment very easily a chic look even in the office". In addition to giving a little touch trend, it offers an incomparable comfort . This is a significant detail for those who spend long days standing at work and traveling by public transport.
How to wear sneakers without looking neglected?
For Alexandra Jubé, the watchword to follow: " play on contrasts and breaking genres . The idea is to break the sometimes neglected side that can bring sneakers to a look by associating it with a more cloakroom sophisticated like a little black dress, a tailor's jacket or a short skirt associated with a shirt. "
At the level of the accessories, one plays on femininity to accentuate even more the contrast. One can wear for example his sneakers with a pretty little pochette and imposing jewels.
An application to personalize its sneakers
The application Miadidas allows to print a picture of his account Instagram on a pair of basket ZX FLUX of the mark Adidas. An application to be found on Mac and Android.
Visual: United Colors of Benetton
