What is your background ?

I have a training of stylist, I was at the workshops Chardon Savard . I worked two, three years before launching Lorafolk 4 years ago, in luxury houses like Chanel and Balmain , which cultivated for me this taste of beautiful materials, finishes, crafts and this knowledge -make. After, I like to touch everything: to be able to choose the fabrics, to be at the workshop to guide in the confection, but also the communication, the digital strategy and to have days which are not alike with thousands of unforeseen to manage . So, I have created my own clothing brand, not wedding dresses.

We began by buying stocks of fabrics used in luxury homes: silks, jacquards, embroidered fabrics, at attractive prices. We buy small quantities, we make limited editions, which is quite nice in terms of communication: customers know that they may be 4 to have this dress in this silk. We continue to do so, to make very reasonable quantities to keep this confidential side of the mark.

How did you come to create wedding dresses?

A year and a half later, one of our friends asked us to do her wedding dress. We had never thought of getting into marriage before, with my partner and partner, we are not married. Finally, the exercise has more, the dress was successful and we found it quite complementary with our work on fashion: we already worked Calais lace, silks, embroidery beads or son, we already manufactured all by hand in our workshop. It was suddenly coherent to have his two lines answering each other.

So we launched a small capsule collection with 4 dresses in the middle of the season and it immediately took. There was a lot of enthusiasm, we were fortunate to have the press which immediately relayed us. And at that time, there were very few wedding dress designers on the market so we also came up with a good time when there was a real need, a real trend, without knowing it. So, we had a lot of customers and orders and the following year we made a real first collection. Today, we are at our third and it has taken over almost on the trend.

How do you make these wedding dresses?

We have our workshop on site, at the back of the yard, which is great in terms of organization. So it's sure, if you come to buy a wedding dress, you will not leave with it but it is also part of its charm: it is designed for you, it is made for you, by hand, by the same designer , from A to Z. We have an artisanal method and know-how that is unfortunately lost.

Overall, our customers want to eat less, but better. Even if they can not afford to buy one of our dresses, they save, they do not shop for 3 months and buy a real pretty dress, handmade that they can put back and keep long time.

When you draw your dresses, do you have a guideline?

I like the lines quite clean, fluid and structured at a time. I like when there are a lot of details of finishes, I like blurry dresses and with the outfit, I like the dresses with the high waist, because it is what advantage most the feminine silhouettes in my opinion. We love embroidered fabrics, lace, fine tulles, silk crepes. There is also a very retro side with the 30s in the very graphic lines. It's really the period that influences me the most.

How will you describe the universe of your shop?

We wanted to make a real cocoon in this shop already very beautiful with its high ceiling, its old stones. It is true that we love the decor, we love to hunt, mix objects of family and those brought back from travel. The clients generally feel good here, I'm happy.

So, how are the fittings of the wedding dresses?

So for long wedding dress, there are 5 fittings: the measurement with our designer, donning a first fabric to check the patronage, then comes the "first tissue": it is her dress without finishes to make some readjustments. Then the "second fabric " with all the finishes without the hem to check that everything falls perfectly and take the measurement of the hem with the bridal shoes . And finally the last fitting on delivery.

For the civilian bride, we always take the measurements of the client to verify that she does this or that size at home. Then we see it again for delivery. We can also do semi-measurement, with only three appointments. And whatever happens, we always follow our customers from the beginning to the end of the making of the dress.

Have you ever had surprising requests from your clients?

Not so much, the clients are quite reasonable (laughs) . We had once a client who asked to have the belt of her dress in blue. Obviously, we refuse, because it's important for us to respect our brand DNA and personally, I can not imagine a wedding dress with a blue belt. Or denaturing a dress and leading it in a direction that does not look like us, we do not do it. After we remain very open: change a sleeve, a neckline, we do it without problem. It can even give us ideas and create really unique dresses.

What is the ideal wedding dress for you?

I love the world of marriage, I love to meet future brides and I am very moved to see them in their finished dress, their photos, to talk about their preparations and so far, I do not think I want to to marry and imagine my wedding dress. It's not something that suits me right now (laughs) .