Who has never had, in the 90s, his collection of pins that he religiously kept as little talismans? An inflection to the monomania that we exhibited with a certain pride, displaying willingly our favorite pieces on our backpack destroy or the jean jacket Levi's mottled. Yet over the years, our cherished pins have finally fallen into oblivion, becoming the epitome of the old-fashioned and obsolete. But that, that was before.
The pin's: kitsh or cool?
Because today, these micro- promotional goodies return in smell of sanctity, as well as the patches and other resurgences eighties . The lack of revival a bit regressive of these years post-punk but also a certain idea of customization and DIY resolutely in vogue in recent seasons. The pin's is a little accessory version of the message t-shirt, undisputed best-seller of a modern landscape in search of identity punchlines .
Result? Designers like Karl Lagerfeld grabbed the pin and littered his Chanel silhouettes, formalizing the return to grace of the mythical gadget, although the house never really denied them.
Quickly follow traditional fast-fashion brands and Parisian startups with a playful aesthetic like Coucou Suzette or Oelwein.
Suzette Cuckoo Pines
Oelwein pines
But more recently, the pins have a more asserted couture dimension with for example, those imagined exclusively by Aurélie Bidermann for the Bon Marché as part of its collaboration with Holiday. Or how to make a pin micro-jewelry ultra desirable.
Pins Aurélie Bidermann x Holiday
Exclusively at the Bon Marché, Paris.
