London-based, South Wales-born artist Greta Isaac isn’t afraid to approach a unique narrative when it comes to her music. For her new music project, she’s delving deeply into habits and destructive human tendencies that every listener should be able to relate to on some level. Apathy and selfishness are two of those traits, explored throughout Greta’s new single, ‘Comfortable’.

We got the chance to put some questions to this incredible talent all about her sound, future ambitions, inspirations and more. Read on to find out what she had to say…

For those who may be new to your music, how best would you describe your sound?

I’d say my sound is a fusion of organic percussive instrumentation and glitchy, electronic samples

What challenges have you faced in the music industry so far?

I guess the biggest challenge is setting yourself apart from everyone else. I think the best way to do that is to stay true to your message and sound and not allow what’s current or popular to steer you away from that. 

How difficult would you say this career path is in terms of making a name for yourself?

I’m very lucky to be able to make music, and I absolutely love what I do. I try not to think too much about the inevitable struggles of trying to succeed in the music industry and instead channel all that energy into making content that I can proudly call my own!

How important is it for you to have creative control over the work you produce?

I’ve been fortunate enough to have an amazing team who totally understand what I’d like to achieve with this project. I’ve worked closely with Jacob Attwooll for the past two years just solidly making music and concepts for videos. I try and have as much control and a say as I can, and when it reaches a point where I literally can’t do anything more I’ll hand it over to those who can execute it! I fully trust everyone I’ve worked with and I love the collaborative element of making music. 

Where do you draw influence and inspiration from for your work?

I’d say I draw influence from absolutely anything! I love the darkness of David Lynch’s films, the disturbing work of performance artist Butoh, Farce Theatre, even normal every day interactions with people. What’s amazing about writing music is that you can take on a character for just one song; almost personifying these subtle habits we have as humans. 

If you could collaborate with anybody going forward, who would you choose and why?

I would love to collaborate with Charlie Brooker or David Lynch. I think we could make something cool. 

Tell us a random, funny fact about you that not many people know.

I have a cuddly toy sheep called Sudi. Short for Sudocrem. 

Do you have definitive aims or goals for your career?

To be happy and proud of the work I create. 

Where do you hope to be this time next year?

Hopefully playing a bunch of shows. I can’t wait to play these songs live to people! 

What should we expect from you in the coming weeks and months?

I’ll be playing at Festival No. 6 in September as well as a London show on September 5th in Brixton. I’ll also be putting out some new music later on in the year.