Sad news for the world of fashion. Hervé Peugnet , better known under the name of Hervé Léger, his eponymous brand, died in the night of Wednesday 4 to Thursday 5 October according to information from the Federation of haute couture and fashion. Early death, the French designer is â ge 60.

Eighties and conquest of America

After his classes at Fendi and Chanel with Karl Lagerfeld, Hervé Peugnet , a young Parisian girl, decided to create her own house. On the advice of the Kaiser of fashion, he takes the name of Hervé Léger, considered more salesman, especially among the Americans , prime targets of the couturier.

America, he will conquer it with a mythical dress: the bondage dress, as we like to call it, an ultra-molding model made of sculpting elastic bands. An ode to feminine curves that will seduce celebrities of the era, from Cindy Crawford to Tyra Banks , as well as contemporary stars like Eva Longoria.

Fall and rebirth

In the 1990s, the brand is losing momentum. It was sold to the group BCBG Max Azria in 1998 and was succeeded by Jerôme Dreyfuss , then a young stylist, Michel Harcourt and Max Azria himself as artistic director. For his part, Hervé Léger lost the use of his name and embarked on a new adventure - Hervé L. Leroux - continuing to seduce women from his dresses to glamor typically Hollywood