Today, while 40% of women are still attached to the advice of shopkeepers in stores and 25% to the women's press for beauty advice , the Internet represents the future of customs and traditions, seducing almost half of young people of 18/34 years. This is what reveals a study Opinion Way carried out for the giant web Amazon that celebrates the two years of its virtual boutique Beauty Prestige. Beautystas communities invade the canvas and invent the beauty of tomorrow by creating new interactions that upset established rituals. Here are the 4 figures revealing our new beauty habits:

- 31% of women prefer online inspirations ! Women are increasingly influenced by consumer reviews on the Internet (16%), by the advice of bloggers on social networks (10%), but also by online media (5%). This is especially the case for young people between 18 and 24 years old, who also buy their beauty products online (53%).

- 34% of women have used tips or beauty tutorials online. Even more impressive figures for 18/24 year-olds (60%). The beauty is decomplexed and becomes more playful, especially thanks to the phenomenon of beauty Youtubeuses .

- For 63% of women, beauty is "when you want as you want". Especially for young people or "we are witnessing the desecration of beauty " according to Frédéric Duval, Country Manager at Amazon.fr. Notably with the Snapchat application, where one wants all the time to appear at its best.

- 88% of women think that the preparation rituals belong to the intimate and the bathroom. But it is a very different pair of sleeves for the 18/35 years, 20% just needing a mirror to put on makeup in the morning, whatever the room where they do it.