There are some marketing operations that deserve to be commended. That of Hyundai Motor France is one of them! The car dealership, official sponsor of Olympique Lyonnais for 3 years, has imagined a new concept to make discover its new car to the Lyonnais. On the occasion of its release in September 2015, Hyundai lends its new Tucson to fans of the OL during the weekends of home games. The icing on the cake: Hyundai also offers football seats and privileged access to the stadium.
At each OL game in Lyon, 24 draws to test the new Tucson
OL fans can register on the site ShareTucson.com as a driver or passenger, as desired. And since the inscriptions work by duo, we register with his brother, his friend or anyone else. A few days before the match, Hyundai Motor France proceeds to a draw: 24 lucky will be given the opportunity to try the new Tucson for a whole weekend and the free football places. Throughout the season, the operation is set up weekend home games, when OL plays in Lyon. And it starts on September 12, 2015 for the match OL-Lille .
The six Hyundai Lyonnais dealers put to work
The six Hyundai Lyon distributors (Caluire, Francheville, Villefranche, Vienne, Bourgoin and Oullins) each put a new Tucson at the fans' disposal. And as at the time of registration the fans of the OL will have taken care to mention their geographical area, the draws will recover their new car (the time of 48h) in the Hyundai dealership nearest to them before try it as you wish. Good news: no need to refuel when bringing the new Tucson. On the other hand, drivers of cars will obviously be subject to a vehicle loan agreement (the same contracts that are signed when renting a car) and prosecuted in case of infringement.
Share the new Tucson: an operation relayed on social networks
Social networks , the brand's new favorite communication medium? It is in this case that Hyundai Motor France has equipped the new Tucson lent to fans of digital tablets. The goal: to take a photo and share them on his Facebook page or his Twitter and Instagram accounts via the hashtag #ShareTucson .
