L'ombre Artist Shadow de Make Up For Ever

Published on 11/17/2024 13:09

A must-have for 30 years, this freshly reformulated eye shadow has not finished wrapping professional make-up artists and knowledgeable neophytes. He sells a copy every three minutes.

THE BREAK OF GENIUS

Dany Sand, a painter and sculptor initiated in makeup through body painting, created Make Up For Ever in 1984. In her first boutique, she featured a range of one hundred shades of eye shadow. Such profusion, unprecedented at the time, caused a sensation. His father, who from the bottom of the hut in his garden at Le Mans, presses the shadows, invents even the concept of ephemeral collections, called shades "without continuation". The monos are pasted on painter's palettes and then in simple boxes to garnish. 1988 is the time of industrialization.

THE NEW ARTIST SHADOW EYEWEAR FIRE RECIPE FROM MAKE UP FOR EVER

From September, this eye shadow will be proposed in a reformulated version. The texture, even finer and flexible, will immediately reveal the hue on the skin, radically identical to that of the case, the atomization of the pigments for incomparable intensity and uniformity. And the two hundred and ten colors will always be available in generous buckets and five finishes: matte, satin, metallic, iridescent or diamond, historically best-seller. The brand's lab took three years to compact and press for each grade. Thanks to WaterBlend technology, water has been used to mix the ingredients and to obtain a texture gel powder containing 88% of pigments and 50% of pearls.

MANUAL

The powder is applied with a brush or finger and melts like a cream on the eyelid. It modulates and fades to infinity while superimposing itself perfectly on other shades. No more panda eye, it remains stable from morning to night.

FOR WHO ?

All those, make-up artists or the general public, who dream of an abundance of colors, some of which are offered nowhere else.

Artist Shadow of Make Up For Ever, € 22, € 16 recharge.

IN THE SAME FAMILY

HYPER-PIGMENTED: Eyeshadow from Mac, 17,50 €. A host of frosted, glossy, glossy matte, satin, velvet or beaded textures and limited editions each season.

A COUTURE: Eyeshadow Mate or Shimmering Nars, 25 €. Fewer colors at François Nars, but bias always stitching and stunning.

A MADE TO MEASURE: Shu Uemura Eyeshadow, 23 € recharge. A multitude of shades with effects à la carte, matte, pearled, iridescent, metallic or glitter. To slide according to your choices in an empty pallet of one, two or four shades.