What is a wishlist ?

The expression that can be translated word for word by "wish list" is a list in which we slip all the products that we like and that we want to buy on sale. It's a bit of a shopping reminder .

And e-commerce sites have understood that this simplifies our sales . In fact, a few days before D-Day (this year, January 6, 2016 for winter sales), many of us received an e-mail inviting us to save our favorite items in our inboxes.

This business technique of wishlist promises us to save time by going to the essential once the kick-off of the balances given. Indeed, we make his list quietly from his sofa and on January 6 in the morning, there is more to validate to order. And do not panic, you can change your wishlist until the last minute, for example if the article targeted is not finally paid.

Princess tam-tam , Asos , Comptoir des Cotonniers , Naf Naf , Esprit and Mango are among the brands that offer us a special wishlist .

The wishlist, marketing advantage of the brands during the sales

For these brands, the wishlist becomes a real marketing asset. Called "wishlist" by Princesse tam-tam, "articles to save" at Asos or "added to my favorites" at Esprit, the goal remains the same: to collect articles that interest us before the sales but to place orders only during the discount period.

A tool that as often when it comes to e-commerce has been inspired by the giant genre, Amazon . For a long time the site proposes (top right, next to the "basket") the option " wish list".