The idea of ​​the stick comes from the makeup industry.

"This format, which facilitates the gesture while architecting the face, corresponds to a desire for invisible make-up and rapid transformation , explains Coralie Bergdoll, expert in trends and foresight in beauty.This gesture" on the go "is is now spreading in the facial and body care sector, offering a more instinctive, ready to use movement. "

Cleansing, moisturizing, protective ...

In the United States and Korea, there is an explosion of cleansing, moisturizing, exfoliating and protective sticks, such as Julep's famous Love Your Bare Face detoxifying stick and Milk Makeup's Hydrating Oil cult stick.

In France, they multiply too. The latest arrivals: a wrinkle filler at Bobbi Brown and a make-up remover at Clinique.