Timelessness, sobriety, simplicity, functionality, classicism ... Gérard Darel's 24 Hours managed to bring all these qualifiers together in one bag.

It must be said that the model, created in 2003, has established itself among the essential women's locker rooms. This bestseller was imagined and thought for women. In no less than 30 pieces of leather assembled with unequaled know-how, this bag combines practicality, simplicity and elegance. In other words, the 24 Hours is a bag that can be worn with sneaker jeans as well as a cocktail outfit. Moreover, if it is called "24h", it is simply because it can contain everything a woman needs during a day.

Another advantage of Darel's 24-hour bag: it comes in a variety of models. Leather, raffia, or braided wool, maxi version, mini version, python: it is available according to tastes and colors. A diversity that has made it the favorite bag of Hollywood stars, Eva Longoria the first who went so far as to wear it on the set of an episode of Desperate Housewives. A success that 13 years later does not weaken, the little story that he would sell a bag 24 Hours every two seconds around the world.

GÉRARD DAREL: SELF-MADE MAN IN FRENCH

It was in 1971 that the couple Gérard and Danielle Darel founded the Gérard Darel brand. Talented and passionate, they throw themselves headlong into the manufacture of ready-to-wear and inaugurate in 1987, their first shop in Saint-Germain-des-Prés, to which many other inaugurations will succeed.

But the success of the brand will take an international dimension when Gerard Darel buys at auction the famous necklace of black glass pearls that Jackie Kennedy wore during the advertisement of her husband John Fitzgerald Kennedy. The creator will then have a genius idea by republishing it in several colors. Success is at the rendezvous, and the Americans discover this little Frenchman who is interested in their culture.

Soon, the stars swear by Gerard Darel. From Charlotte Gainsbourg, who will become the face of the brand, to Angelina Jolie and Susan Sarandon, through Hillary Clinton or Meryl Streep , the leather brand seduces all women who want a style that is both casual and chic. In French, in short.