To understand the success of the Bamboo Gucci bag, we must go back to the 1950s. In the aftermath of the Second World War, Europe faced many shortages of raw materials. In order to run the Florentine workshops of his brand, Guccio Gucci has the idea of replacing leather with bamboo, which at the time was a material totally unknown to the general public. He did not know it yet, but this idea will profoundly mark the history of the Gucci brand.
Nearly 70 years later, the Bamboo bag continues to be worn by the biggest stars on the planet, like Beyoncé or Jennifer Lopez . In the beginning, the bag had a handle and a bamboo clasp. These elements, which made the worldwide success of the accessory, have since been declined in innumerable versions. If the models differ, the manufacturing techniques, they remain craft.
THE NEW BAMBOO, AS A TRIBUTE
In 2010, the Gucci brand launched the New Bamboo Limited Edition. Largely inspired by its ancestor Bamboo, this bag comes in two versions: python and leather Cellarius. Numbered and stamped with the mention "Europe Exclusive", these bags are made in only 12 copies for each material and are exclusively reserved for Gucci shops of Capri, Cannes and Forte dei Marmi. This reissue to celebrate a legendary bag, was accompanied by a retrospective exhibition "Bamboo Forever", tracing the history of the illustrious bag through the decades.
GUCCI: LUXURY TO ITALIAN
Created in 1921 by Guccio Gucci, the Florentine house vogue with ease and delight in the world of luxury. It must be said that such a longevity is rather rare. By the age of its centenary, the Gucci brand has lost none of its sophistication or sophistication inspired by the equestrian world. This is also where comes the emblem of the fetish brand that represents a bit of horse and found on the majority of leather goods.
When Guccio Gucci died in 1953, his four sons took over the reins of the company and gave him a dose of modernity and glamor. It was at this time that the world's great, like Jackie Kennedy , proudly display their Gucci model in chic and mundane parties.
Acquired in 1987 by the investment company Investcorp, the brand has difficult years until a certain Tom Ford was appointed artistic director in 1994. After straightening the ship Gucci, the creator gives way in 2004 to Frida Giannini, then Alessandro Michele in 2015.
