Like its promotional alter-ego, the concert t-shirt operates this season a return of hype acclaimed by a nostalgic fashion fauna, a bit regressive.

Collected with ardor, exhibited with pride, these products derived from boy band and other successful singers constituted all our clothing wealth in the pre-pubescent era. And for good reason, it was fashionable in the years 1980-1990 to display on his clothes his favorite band, before all the trends adjoining these decades become synonymous even with the nerdy and the old-fashioned.

In the meantime, Kanye West, Taylor Swift, Beyoncé and Justin Bieber have made their touring mershandising fashion collections like the others, distributed according to carefully studied marketing strategies, from the pop-up store to the premeditated stock-out .

As a result, all budding fashion-seekers are strutting to strut in the concert t-shirt that will give them a cool aura. Regardless of the group, provided it is vintage. There is a certain inflection for rock bands, like Motorhead, Nirvana or even Metallica.

Even some creators like themselves, like Jonathan Anderson at Loewe who took inspiration from the codes of the genre to create his own fanclub t-shirt. A trend in the final away from the traditional canons of luxury, fun, rebellious and unbridled, which reminds us that fashion can also be rock'n'roll.