Less stilted, less sophisticated today, the red slap vibrates on everyone's lips. Day and night. You are given 4 reasons to wear it without complex.

4 reasons to wear red on the lips

• It is an anti-fatigue weapon. Nothing like a poppy mouth to restore pep. The proof ? More than 3.2 million lipsticks sold between May 2016 and April. Modernity ? Wear it cool with jeans and a white shirt.
• It's our anti-aging ally. A team of researchers at Gettysburg College in Pennsylvania found that displaying a bright red was the best way to maintain the famous contrast between the color of the skin and the lip color that signifies the youth of a face.
• It's an image booster. A study conducted in 2011 in the United States by Procter & Gamble and Harvard University proved that it was enough to wear red to appear safer and more competent.
• It's our feminist accomplice. As a sign of recognition on March 8, women demonstrating against gender inequality at work called for red. With a blow of stick, one is freed!

Our favorite lipsticks

• The Essential Red Poppy, Dr. Pierre Ricaud . Plumping, it is enriched hyaluronic acid champion of hydration, 21 €
• Pop Lip Shadow 0, Clinic . Mat , its ultra light cream texture turns into powder application, 24 €.
• Color Rich Shine, L'Oreal Paris . Hyper pigmented, this red makes the smile vibrate quite naturally, € 12.30.
• Red Allure No. 4, Chanel. Eclatant, despite its fine second skin texture, this red remains frank and bright, 36 €.