The new H & M Conscious collection

Combining modernity and the past , H & M's new Conscious 2016 collection drew its inspiration from Haute Couture's archives to create pieces steeped in history. The collection is nevertheless contemporary with fluid clothing, kimonos jackets or long dresses, highlights of spring 2016. On the program: prints, lace, drape effect and other trompe-l'oeil that transform the pieces of the collection into works of d 'art. And this year, the new face of the countryside is Julia Restoin Roitfeld (daughter of Carine Roitfeld) model and artistic director. The collection is available from April 7, 2016 in 180 stores around the world and on the e-shop of the brand. In France, the Conscious collection will be present in some H & M stores in Paris, Lyon, Bordeaux, Nice, Toulouse, Strasbourg, Aix en Provence, Lille and Nantes.

An eco-responsible collection

Since 2010, the Swedish clothing brand has been committed to recycling and sustainable development at the fashion level. Notably with the Conscious collection, which makes fashion more eco-responsible since this collection uses recycled materials such as Denimite , a material made from used denim. H & M is also committed to the planet by recycling, in particular, the old clothes that customers can deposit in all the boutiques of the brand.

Collection Conscious available from April 7, 2016 in 180 stores around the world and on the e-shop of the brand.