A few years ago, the idea seemed surreal. Except for men's disguises and tuxedos, clothes were not rented. Now, everything is found: pants, tops, shirts, skirts ... and especially a lot of evening gowns.
The principle: to rent for an evening the dress of our dreams, from Balmain to Sonia Rykiel passing by young designers.
Even wedding dresses are affected by this phenomenon in vogue. More and more young women are reluctant to pay an average of € 1,500 in a new dress, the wedding dress being the second-largest spending item after the place and the meal. A common practice in Japan or the United States, the principle is not yet very widespread in France, since the French white dress draws a heavy symbol: to wear it new and to preserve it throughout its life is to place its marriage under a good star ... Yet, renting her wedding dress has many advantages, especially that of being able to afford for the D-day a Haute Couture dress that one would never have dared to try.
The concept: Born of a friendly thunderbolt, the site A dress in Paris was created by two addicts to shopping who, one day, made the same observation: impossible to wear at each evening a new gown canon without ruining . So they have to imagine a platform where you can rent, for the night, a unique outfit that you would not normally be able to afford.
The price: from 100 € for a Lanvin evening gown rented one evening. The rental can also last a whole weekend.
Practice: https://www.unerobeaparis.com/
The big plus: the founders of the site can move at home to realize the fittings and allow you to make the best choice according to the shoes or accessories that you wish to wear for this occasion.
The concept : Axelle Bonamy, fashion enthusiast wanted to recreate the role of the good friend in which one comes to draw a new outfit. Successful bet: we go to her home as a girlfriend. We try, she advises. First of all, we start by spotting 150 famous designer robes - luxury brands like Lanvin or Valentino with designer brands like Jay Ahr. Then we make an appointment on line to come try in the Parisian showroom.
The price : from 30 € to 110 € for 4 days rental 10 € for the pressing costs. The pieces are unique and exist in only one size and one color. Unclaimed security deposit: 500 €.
The big plus : wide choice of dresses, from the most glamorous to the most classic, going through the outfit of the future mother, to that of the future bride.
The little less : Only the Parisians can benefit from the advice and dresses of Axelle. But she plans to open branches in the province.
Practice : Mabonneamie.com Showroom: 5, rue de l'échelle 75001 Paris - Tel: 01.43.87.26.15. Delivery possible.
The concept: Paperdolls was imagined by the Franco-British Candy Miller, to bring people to evolve on their way to consume. Faced with a fashion that is advancing ever more rapidly, she wanted to bring an alternative to shopping addicts a bit disoriented.
The principle is original, Candy Miller proposes to make its customers discover by renting dresses of young creators, more or less known, and often perceived too expensive by the buyers. A way to renew her wardrobe, at a small price, while affirming its difference. In its Parisian boutique, there are currently 4 creators in the trend, such as Betty Gabrielle, Ambrym, Lisa Pearl and Virginie Mahé.
The price : from 60 € per week.
The big plus : The discovery of young designers thanks to the very small prices offered in the shop. The rental period is according to our desires (1 week, 15 days, 1 month ...) Models for rent can also be purchased.
The little less : There is only one shop at the moment, located in Paris. Remixing all kinds of objects, the arrangement in the form of a real apartment is nevertheless worth the detour!
Practice : Paperdolls, 5 rue Houdon, 75018 Paris. To discover the different parts, go topaperdolls.fr
The concept: This is my dress traces the story of two friends, Claudia Lichtenstein and Hélène Altmann, from journalism and advertising. Their meeting in the newspaper L'Officiel de la Mode gave birth to an innovative way to wear luxury! The idea is to taste haute couture without necessarily acquiring it definitively! What the foundresses call "The luxury to share" offers a choice panel, from 34 to 42, of more than 150 prestigious houses. Are accessible to big names such as Lanvin, Chanel, Miu Miu or Saint Laurent.
The price: from 70 euros the dress for 3 days of hire, delivery and pressing included.
The big plus: The service also carries the values of luxury, delivery by courier, personalized advice, accessories such as the minaudière to perfect the outfit and even tuxedo jacket ...
The little less : The order is made only by telephone and in Paris. However, an online sales site should soon see the light of day ...
Practical: The site cestmarobe.com reveals the collections before ordering: Tel: 33-6-13-24-05-85
The concept: Fashion blogger, founder Manon Durst found inspiration in the United States. She decides to launch a concept already anchored on the other side of the Atlantic but still innovative in France: the rental of evening dresses online.
The speed of the service answers the most urgent cases with a courier or express delivery 24h. We go directly to the online store, we choose the dress and size, the duration of rental (4 or 8 days) and it is curly. The conquered clients can appear on the site by sharing the picture of their dress worn in their way, via Pinterest. From Isabel Marant to Fendi via Issa or Christian Siriano, luxury is at your fingertips, and especially at a click.
The price: From 50 euros for 4 days rental
The big plus: Very affordable prices, speed of delivery, free return!
The little less: The courier service and the delivery in 24h is only available in Paris intramural. The delivery in 48h is however available throughout France which is not negligible!
Practical : Directly rent your evening dress, wedding, pregnancy ... on mycouturecorner.com
