In these times of real estate crisis, we are anxious not to find a buyer for his home sweet home? Based on the principle that a bad development of your property can discourage potential buyers, a team of pros, decorators or craftsmen, arrives at your house to revamp all of your furniture: they are called home stagers.
The wave breaks in France
In the United States and Sweden, the staging of his property before a sale has been in existence for a long time; it is even tax deductible. It arrives today in France, driven by the French craze for before / after, with already 200 agencies in the field. "My job is to slip into the skin of the buyer, which can not do the owners, says Marie Goguet , pioneer of home staging and creator of the company Immostyling ( www.immostyling.com ). With a fresh look, I make the place both warmer, but also more neutral (we unclutter maximum), so that the potential buyer is projected. This maximizes the chances of selling faster (32 days on average) and better (around 6,000 euros). "
How much does it cost for home staging?
The most fanciful rates circulate on the Net, but it takes on average 15 € / m2 for a makeover mission that lasts a day . To which will be added the possible cost of small work (leaky faucet, peeling paint, door or window that does not close well ...). And then, the note can climb fast enough!
We remain vigilant
On the very principle, one can wonder. Storing his interior, give a stroke of paint, move the furniture, we can all get started, without the help of a pro. Attention also, the profession is not recognized, anyone can improvise home stager. Finally, in a depressed market, no one can say that a "beauty" at home necessarily guarantees the sale. For Marie-Jeanne Husset , director of 60 million consumers, "caution is needed. In times of crisis, this type of service surfs people's worries, without really bringing tangible benefits. "
For those who want (still) to launch ...
A show on M6: "House for sale".
A book: "The guide to home staging to sell better his house", Sophie Sarfati , Fleurus editions, € 14.90.
A directory, www.lehomestaging.fr , which lists all the serious agencies and gives advice. Never commit, for example, before having consulted the photos of the achievements.
And discover the Home Staging in image on the site of marieclairemaison.com
