Where does the wallet dress come from?
In the 1930s, the wrap dress was one of the innovative pieces devised by the Italian designer Elsa Schiaparelli . But the famous wrap dress really became popular in 1974 with Diane von Fürstenberg . That year, the Belgian designer is received in New York by the director of American Vogue Diana Vreeland. It is conquered by the colorful jersey dresses and their wallet shape that the budding designer presents him in a trunk Vuitton. DVF's american dream starts with the first photos published in the famous American magazine. Pile in the era of time, this new form of dress seduces a female clientele more and more present on the job market. It meets the growing need for comfortable, practical and feminine clothing.
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Recognizable by its V-neck and its curved shape to tie that emphasizes the curves, the wrap dress quickly becomes a strong symbol of freedom and independence of the woman. With a wrinkle-free silk jersey as the fabric of choice and iconic prints, the legendary wrap dress flirts with the trend for four decades now. An anniversary celebrated with great fanfare on the runways of Diane von Fürstenberg's 2014-2015 shows, or through its capsule collection in collaboration with Galeries Lafayette and under the lens of photographer Jean Paul Goude . As a homecoming, the pop and colorful universe of the creator remains present.
How to wear the wrap dress?
Synonymous with elegance, the wrap dress lends itself to all occasions. His retro spirit remains a must in the New York-style easy-chic look, which is reinventing itself over time, while its X-cut boosts the cleavage while hiding a few extra pounds. In addition, its nomadic character makes it ultra easy to put on and carry.
Resolutely feminine, it is chosen in a fluid material such as cotton jersey and voluntarily bucolic prints, at least for the beautiful season, and it is next to laced sandals and fine jewelry . Winter will focus on thicker materials and darker colors like black or khaki.