Issey Miyake: East and West
Issey Miyake is one of the first Japanese fashion designers to have imposed her vision of style on European territory. He settled in Paris in 1964 and put his talent at the service of the houses Guy Laroche and Hubert Givenchy. He then returned to Japan in 1970 where he opened his own fashion house. He made his boutiques real concept-stores, of which he mastered every detail. In his will to try to free himself from the dictates of the Japanese and European styles, he developed a brand new identity that earned him the nickname "Flying Couturier". His creations are light, ready to take off. Issey Miyake wants to remain minimalist as he declares himself: "The power of design is to make products that will become anonymous, not to draw for four people in a dinner."
Issey Miyake's first mythical perfume
Still in search of invention, Issey Miyake leaves its first perfume in 1992. "L'Eau d'Issey" is still today the greatest success of the brand. Become a true classic of perfumery "L'Eau d'Issey" is, at its release, considered an olfactory revolution. The couturier makes water its main inspiration. To this is added scents of lotus, "rose", lilies and precious woods. "L'Eau d'Issey" is therefore a perfume with "aquatic notes" and "woody". It conveys an impression of freshness, purity and vitality to all women who partake of it and addresses the natural personalities who like to go to the basics. The Miyake style revolutionizes perfumery, stripping it of its frills often considered useless.
Variations on the same theme
With the singularity of its first perfume, Issey Miyake decides to decline it in other versions with reworked notes. "L'Eau d'Issey Floral" is born. The woody notes of the original give way to a floral heart, similar to a petal. Floral essence is extracted through a unique process of restoration which makes it possible to keep all delicacy. Men will also be entitled to their fragrance. "L'Eau d'Issey pour homme" wants to express the strength of the water, fresh and powerful. Brute, but essential. Issey Miyake then declines this perfume for men in two other versions, one, sport, with notes of citrus and nutmeg, the other intense that wants to be fresh, spicy and woody.
In 2012, the brand released "Pleats Please" a fragrance for gay and dynamic women, animated with colorful notes. Its floral bouquet married with the sweetness of "vanilla" and some "woody notes" invites laughter and optimism.
