Founded in 1997, the cheap cosmetics brand has become a safe bet, valued by beautystas of all ages. This year, she celebrates her twentieth birthday with great pomp!

7 capsules collections for 2017

To celebrate its 20th anniversary, Kiko has decided to partner with 7 emerging international designers. Super Duper Hats, Leitmotiv, Arthur Arbesser, Benedetta Bruzzichese, Isa Arfen, Giannico and Au Jour le Jour each incarnated in their own way Kiko spirit by imagining capsule collections for the Milanese brand. 'Less is better', the capsule collection devised by Super Duper Hats is the first to be marketed. As the name suggests, she surfs on the trend of nude and no-makeup with a cream blush, a palette of eyeshadows, an illuminator, a Konjac sponge, a matte nude lipstick, an eyeshadow in stick and a transparent pouch, ideal for storing the whole collection! Not a fan of nude? There is no doubt that among the next capsule collections, some names will announce the color: 'tropic heat' (April), 'active fluo' (May) ... Auspicious for addicted to colorful and intense make-up!

Other surprises reserved by Kiko to his addict: a bracelet charms offered with the capsule collections that can be personalized thanks to 7 charms collectors designed by the designers.

Kiko, the Italian success story

Kiko is the brand of cosmetics that quickly made a name. His secret? A multitude of products, beautiful promises make-up and sweet prices. Hard to believe, that the brand is only 20 years old! Yet, it was in 1997 that Kiko opened its very first shop, in a historical district of Milan. Behind the brand, two ambitious men, owners of a large Italian group: former footballer Antonio Percassi and his son Stefano. Redoutable businessmen, they have seduced beauty addict by offering them an XXL range of shades and textures.