They are not legion, cosmetics brands can claim a commitment to fair trade, the environment, or any other noble cause. In the beauty industry, The Body Shop was a pioneer in committing itself early to delivering effective products while preserving the world and the people around us.

The Body Shop, fair trade in the blood

In 1987, the founder of The Body Shop, Lady Anita Roddick, was involved in the "Trade Not Aid" program to reach out to communities rather than exploit them. A fair trade program based on three objectives: enrich marginalized communities all over the world, perpetuate traditional farming methods and promote sustainable agriculture . A commitment that came to fruition early on through the establishment of a partnership with Teddy Exports, a supplier based in India involved in the design of the brand's cabinets and accessories. Then the brand multiplied the commitment marks. By paying a premium on vital infrastructure , participating in the preservation of the tropical forest, or participating in the foundation of the global shea alliance , which brings together all the players in the shea butter industry. In 2016, The Body Shop launched Enrich Not Exploit a strategy to support all of the brand's activities.
Far from wanting to stop in such a way, The Body Shop plans to double its fair trade program so that it becomes the most developed in the cosmetics industry .

40 new Fair Trade ingredients by 2020

And the commitment of The Body Shop is not just a word. The brand, which brings together some 20 ingredients, plans to double its fair trade program by adding 40 ingredients by 2020. And to meet this commitment, sustainable partnerships based on price stability will improve the conditions for fair trade. work of 40,000 economically vulnerable people around the world.
In 2017, as part of its fair trade program, The Body Shop plans to develop 4 new ingredients from regions "where the balance of biodiversity is threatened". These include almond oil from Spain, banana puree from Ecuador, English rose essence from organic farming in England, and mango kernel oil from Spain, India. Ingredients that will make up new products, to be discovered soon in one of the 3000 boutiques of the brand!