The waters of care and the new trend liquid care came from Asia

Originally from Asia and more precisely from Japan where water has a very important place in beauty rituals, this new skincare trend is part of the ancestral rituals of Japanese women, who used to make their own rice water to take care of their face. To achieve this, they recovered the powder and broken rice, they applied on cottons, before moistening them and applying them on skin. Rich in vitamin E , iron and minerals, this rice water allowed them to revive the radiance of their skin and refine their skin texture daily. Then came all the other care waters, with aloe vera , green tea or other plant variations ...

Today brands go even further than this ritual by imagining what is now called cosmetic water, liquid care or liquid care. Treatments that can take the form of mists, gels or creams, textures melting, light, very sensory, which are as close as possible to the aquatic state (for example gels that turn into water on contact with the skin) , and that draw the maximum benefits of water or powerful moisturizing assets to make the most of the skin.

The new wave of liquid care

This is evidenced by the latest Lancôme products with their new Energie de Vie liquid treatment, Dior with hydration shot masks (or moisturizing water BB and SPF 30 that is on the trend), Chanel with its Hydra Beauty Micro serum care or even La Roche-Posay with its Cream of Hydred Water Cream. These ultra light and melting innovations are a new entry into the routine of care.

For the most part, they are applied as a base, on cleansed skin, just before the care of day or night, to boost the hydration, the radiance of the skin and the assimilation of the assets of the following care. And they can sometimes be focused on antioxidants, anti-pollution (a wait and a very real problem in Asia), matifying, and anti-aging of course. Inside we often find assets such as hyaluronic acid, the king of hydration, but also collagen, and of course powerful plant active ingredients such as goji berry, gentian, or French melissa used in the latest Lancôme treatment. Energy of Life.

Like the BB cream, this new wave of fresh and moisturizing care may well convince us for its sensoriality and effectiveness.

To follow, our selection of liquid or liquid care.