Protecting the oceans: this is the mission launched by the Lush cosmetics brand. The goal? Raise public awareness of the impact of plastics in the oceans, a real danger to marine biodiversity.

An awareness campaign and a new shop

By offering its customers products without packaging, Lush wants to involve them directly in how to approach this global phenomenon as consumers. For the occasion, the brand has thus inaugurated on June ¹ in Milan, his "Naked" shop. In this space, where we find only products without packaging, it organizes events, workshops and film screenings. An original way to exchange and raise public awareness of a world without plastic. For the same purpose, Lush launched the "Jelly Bomb Turtle" , a new bath bomb with natural ingredients . His particuliarity ? Once thrown into the water, softening agar-agar leaves emerge on the surface to symbolize the plastic threat to sea turtles.

Lush, a historically committed brand

This is not the first time Lush has come up with creative solutions to protect the Earth! A few years ago, the brand of ethical, vegetarian and handmade cosmetics launched the world's first solid shampoo , an alternative to conventional shampoos, saving around 6 million plastic bottles a year. Now almost 40% of the permanent collection is unpacked. A first step towards zero waste ...

Online campaign on lush.com and in stores from June 18, 2018.