It was in the heart of the Landes de Gascogne forest that IXXI was born in 2012.
Owned by DRT, an independent family business whose work has always consisted in valorising products derived from the Landes Pin, the brand has constantly explored the deep links and similarities that unite men with nature to better benefit from it .
The maritime pine, the wealth of IXXI
IXXI draws its active star in the flora of the region: pine polyphenol (or oligo-proanthocyanidin, also called OPC PIN). Patented and of natural origin, it contains anti-aging powers very interesting.
Extracted from the pine bark of the Landes, the OPC PIN benefits indeed from an antioxidant power thirty times more powerful than the vitamin C, a certain asset to protect the skin from pollution, UV and other external aggressions.
It boosts the synthesis of collagen, one of the main constituents of the dermis, and inhibits MMP-1, an enzyme responsible for the degradation of collagen fibers. A well-oiled mechanic that helps to preserve the firmness of the skin.
Other extracts from the pine can also be found inside the brand's various references. Among them, the LUMI PIN, also derived from the bark, which decreases the production of melanin and therefore proves particularly effective to fight against the appearance of the spots. The extract of pine bark powder, present in the scrubs, allows a mechanical exfoliation. And the extract of pine needles, which does wonders on the complexion glow when combined with extracts of mauve and red vine.
"We also integrate assets from La Bruyère, Immortelle des Dunes and La Fougère, all of which are plants found in the Landes forest," explains Flora Barrère, Head of Marketing for the brand.
What we love
A committed brand, IXXI strives to respect man and the environment through several actions.
"Landes pine, at the end of its life cycle, is cut and used mainly by the stationery and furniture industries. We then recover the bark, which is by-products, waste, we revalorize through the formulation of our products, "says Flora Barrère.
No tree is cut to make (only) cosmetics therefore.
All the products are formulated with maritime pine (1000 kg of bark make it possible to obtain 1 kilo of OPC PIN), IXXI wants to preserve the natural resources that offers the region by participating each year to the reforestation Pines.
Since 2011, the brand has become an institutional partner of the Association "Un enfant pour un arbre". Their common mission: to replant pine patches in order to sustain the biodiversity of the Landes? An action that has already allowed the planting of 100 000 trees.
Conscious of the health of its consumers, it offers products free of certain controversial and allergenic substances such as parabens, phenoxyethanol, GMOs, nano-particles, MIT, mineral oils and silicones.
Other advantages: its galenics, pleasant to touch, and its perfumes, which transport us immediately in the middle of the forest. A beauty break that tends to bring us closer to nature and the benefits it offers us.
Where to find the brand?
Present in France, but also in Great Britain, Sweden, Iran, Ukraine, China, Thailand, United States, Ixxi will soon be installed in Spain and Germany.
The products are available on the e-shop * of the brand, but they can also be purchased in pharmacies and parapharmacies.
To be tested: the anti-aging ritual ( Absolu dry face oil, day and night care, wrinkle filler) for mature skin of the Sublixime flagship range .
IXXI
The prices
Count between 37 and 45 euros for an anti-aging serum. Day and night care is offered from 29 euros.
Make-up removers and masks are in a price range of 13 to 20 euros.
* www.ixxi-cosmetics.com
