- Air Max: a basketball with advanced technology
In 1979, driven by a continued desire to excel, the Nike brand uses Marion Frank Rudy (then aeronautical engineer at NASA) to find a way to cushion shocks between the foot and the ground.
Therefore, the engineer is in charge of developing a gas cell to be incorporated in the sole. State-of-the-art technology, which he will call Nike Air.
- Air Max: a design inspired by the Pompidou Center
According to legend, its creator, the American designer Tinker Hatfield - also at the origin of the first model of Air Jordan - was inspired by the architecture of the Georges Pompidou Center in Paris.
Indeed, the metal beams, air conditioning ducts and power lines on the facade, would have pushed the designer to let appear the famous air cushion, the shape of porthole, instead of hiding.
- Air Max: a basketball became a cult
Upon its release in 1987, the Air Max 1 was an immediate success, thanks to its commercial that was the first to resume the tube " Revolution" Beatles . Initially designed for sporting use, the iconic basket falls very quickly in the street, sported by all sections of the population.
Fetish shoe rappers and other protagonists of the hip-hop scene in the 90s, it reaches the fashion consecration, when the distinguished Phoebe Philo , artistic director of the house Céline, the door at the time of the final salute of its fall-winter parade 2014-2015.
Timeless model, the Air Max 1 is constantly renewed, modernized and reinterpreted collab 'with fashion designers ( Olivier Rousteing , Riccardo Tisci ...) and simple stylistic updates that gave rise to models like the Air Max Light, the Air Max 90 or the Air Max TN.
