Acqua di Gio or the story of a saga
Since its very first creation, Acqua di Gio has always been an ode to nature, a nature in its raw state that is especially fond of Giorgio Armani. In love with freedom, his first perfume Acqua Di Giò pour Homme (1996) reveals an almost aquatic fragrance where the rollers of the waves are submitted to the sun's rays. More woody, but still sensual, Acqua Di Giò Essenza (2012) draws its intensity from the roots of the earth.
Acqua di Gio Profumo
Acqua Di Giò Profumo symbolizes the meeting of the sea and the rock, with a fragrance filled with mineral freshness where the incense purest possible to modernize the freshness of bergamot.
Interview with Alberto Morillas
Desiree de Lamarzelle: Speaking of this perfume, you say that you like to forget. Should we forget everything for a perfumer to start from scratch each time?
Alberto Morillas: Yes, when we are in the work of every day we are often influenced by thinking that the last modification is always the best. When I do tests, I number them but I never want to know if this is the first or last number. Forgetting allows us to be much more critical of ourselves and perhaps because of selfishness I like to find an odor that I no longer felt because of these anxieties.
Alberto Morillas: To build this perfume you have to completely forget Aqua Di Gio?
Absolutely. The strengths of Aqua Di Gio are that when you feel it, you feel good, it recalls the holidays, moments of pleasure. I wanted to keep this idea but to reconstruct the whole story. I had in mind this contrast of water, but also something volcanic. That is why I might also have in mind this idea of incense, to incarnate the image of the lava. When I introduced Aqua Di Gio to Mr. Armani, the idea was the contrast of a khaki and the Mediterranean, so water, sand, sun.
For Essenza, it was the idea of white wood, to evoke this image of the light on the water, this flicker.
For this one, it is still different. Already it is a perfume, a perfume for man. The difficulty is to create a perfume that is not disgusting but recognizable. I searched for this idea of shock and explosion. The fascination of this force of water and the waves that strike the rock.
Alberto Morillas: You talk about the erotic power of this new perfume, why?
These perfumes have an erotic power, by the contrast of a salty skin, a golden skin in the sun ... this one has perhaps more hairs, muscles and intensity!
Alberto Morillas: What surprises you in a perfume?
Especially the force of seduction, whether it is a feminine or masculine perfume. There are perfumes that make you intoxicated.
Alberto Morillas: When you make a perfume, you want to seduce before everything?
Above all I am looking for this seduction, not exclusively feminine or masculine. I put myself in the place of a man or a woman and I seek the attraction that everyone seeks to create to seduce and intoxicate the other. That's why I always say that perfume has no sex or identity, but that it is only pleasure.
Alberto Morillas: In this perfume, there is almost an imbalance of rock and sea water?
A perfect perfume is total boredom, you must always find a break in creation, something that goes beyond. Here, the rupture may be found in this woody sensation, or else in this mineral side. Yes, this feeling of cold, like when you enter a church. This contrast, when you find yourself between wax candles, this mineral side, this cold, incense. In all my perfume I seek this fluidity, to find this contrast of a patio with a ray of sun. When I was little, a scent marked me. That of water and stone. This smell of moss clinging to the stone. It has always fascinated me.
Perfume Acqua di Gio Profumo Giorgio Armani Eau de Parfum 75ml, price: 87 euros
