The Yves Rocher Institut de France Foundation and Benefits mobilize to plant 300,000 trees

Since 2007, the Yves Rocher Foundation has been involved in the Plantons for the Planet operation by the United Nations Environment Program (UNEP). In 2010, a commitment was made to plant 50 million trees worldwide by 2015.

To support the Yves Rocher-Institut de France Foundation , the Yves Rocher brand proposes a series of cosmetic products partners in the operation.

For example, the purchase of a product from the Bio Culture range , an Inositol refill, an Ecolabel shampoo, a Pure Calendula cream or a shopping bag will fund tree planting.

Strongly mobilized by the environmental problems , the Editorial Board and the advertising department of the magazine Avantages, chose to support the action of the Yves Rocher Foundation.
As Isabelle Bourgeois, Editorial Director, points out, "more than others, the readers of Advantages (68.4% vs. 62% of French women) * express a desire to be involved in causes that are worth of pain . They want projects, a new vision of the world: less egoistic, more sharing. Because the Yves Rocher Foundation is part of this dynamic , Avantages' editorial team is proud to be involved in an action like "Planons pour la Planète".

And as Jacques Rocher, Honorary President of the Yves Rocher Foundation, reminds us, "Everyone has a role to play, at his level, on his scale and it is always a great pride when the forces unite".

Mobilize us, the future of the planet concerns us all!