"Maybe that's crazy love. The love of two fools. " These words, which Pierre Bergé , co-founder and companion of Yves Saint Laurent, wrote to the creator of the same name, were printed on a map placed on each seat of the parade spring-summer 2018 of Saint Laurent unveiled at the foot While Pierre Bergé had just disappeared at the beginning of the month, we could not help but think that through this collection, Anthony Vaccarello paid homage to this duo like no other.
Creating a dream, an attraction, a strong vision, something that gives a unique feeling to what you buy, is more important than ever.
"You need more than just clothes," says the designer, who unexpectedly renewed the company's signatures such as ostrich feathers or large lapels (feather-wrapped waders, sequined jackets collar ), "Today Now you can buy clothes everywhere, anytime. Everything is just a click away. "
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In search of a new beginning (and probably a break with the grunge world of his predecessor Hedi Slimane ), the 37-year-old from Brussels - who launched his homonymous label in 2009 and spent a year as director artistic Versus Versace before taking the reins of Saint Laurent - politely cleaned the Instagram account of the label upon his arrival.
"Creating a dream, an attraction, a strong vision, something that gives a unique feeling to what you buy, is more important than ever," he says. His way of doing it? Videos of bold advertising campaigns (featuring free-spirited road- trips , dance nights and homosexual romances, with new muses like Charlotte Gainsbourg and Travis Scott), provocative artistic collaborations and nocturnal parades - a reminder that Saint Laurent is synonymous with what I do not know what Parisian always so sought after.
Photo credit: ImaxTree
"Our wife is full of subtle tension," concludes Vaccarello, "She is a black angel with a sensual look, draped in black sequined dresses that shine like asphalt after the rain."
Source: marieclaire.com