With the summer balances approaching (from June 22nd to August 2nd ), it is time to take stock of what we have in our wardrobe in order to be able to restore a wardrobe.In general , we are 2 shoppeuses out of 3 to appreciate the shopping and 3 shoppeuses out of 4 to express our desire to find good bargains. But with each generation its mode of shopping. We all express different motivations and needs. The 4th edition of the Observatoire du shopping * highlights three types of shoppeuse:

From 16 to 24 years old, we are an explorer shoppeuse

This shoppeuse is between 16 and 24 years old and is in full identity construction . Motivated by her desires for discovery, she is often in search of social connections . Shopping is for her, a true moment of relaxation among friends. The explorer likes to stay up-to-date with new trends to find inspiration . She loves to stand out with original and different products . But often, due to the lack of a budget (to which it is attached), most of its purchases are made during periods of sales or promotions.

From 25 to 54, we are an optimizing shoppeuse

In this age group ( 25 and 54 years) when shopping, we are more in a budget optimization . Normal: the optimizer is either a young professional couple, no children with a purchasing power still limited or an active woman with, admittedly, more budget but caught in the whirlwind of a family life very busy and who has no time to lose and must therefore optimize its time.

After 55 years, we are a shoppeuse stroller

At more than 55 years we are relieved of the constraints of time and budget and we rediscover availability . The stroller is willing to pay more for quality products and looks for more local products.

* The Shopping Observatory, realized by Unibail-Rodamco in partnership with Ipsos on 2016 people in a representative sample of the French population aged 16 to 70 years from 18 to 24 March 2016.